Tackling impossible problems: how TfL ‘Share The Road’ took shape

Encouraging London’s busy commuters to think before they fly off the handle…

Bustling, fast-paced, frenetic, beautiful; London’s streets are never still. Busy commuters are constantly navigating their route among the throng, and it’s all too easy to lose your cool when faced with obstacles or problems. Through a lone voice of reason, Transport for London’s #ShareTheRoad campaign urged commuters to think twice about the consequences of ‘lashing out’.